Counting What Counts

	Author(s): Birchard, Bill Epstein, Marc J. Publisher: Perseus Books Group Format: Paper Textbook List Price:  $18.50
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Overview:
In this book, the authors reveal the true power of accountability to reverse corporate malaise. Chronicling the experiences of companies as diverse as British Petroleum, Tyco International, and Northern Telecom, they show that accountability helps even healthy companies - not just those cited in the press for fraud or ethical infractions - to create a new platform for achieving competitive advantage. In the process, they pose some provocative questions: How did Roberto Goizueta at Coca-Cola deliver on his promise of such sky-high, long-term financial returns? How has Dana Mead of Tenneco delivered ever-higher quality in packaging and automotive parts while cutting costs year in and year out? How did Jerry Choate of Allstate develop an award-winning record of work-force diversity - and enviable minority-group market share? Through a rich mix of the latest academic research, case study, and the personal stories of dozens of managers and executives, Epstein and Birchard answer these questions.

Category: Business Ethics