Advertising Media A to Z

	Author(s): Surmanek, Jim Publisher: McGraw-Hill Companies Format: Paperback List Price:  $24.95
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Overview:
Advertising Media A to Z is today's most comprehensive, easy-to-use reference and resource guide for everything having to do with the researching, planning, and buying of advertising media. Far more than just a dictionary of essential terms, this handy book provides fascinating background information, tips and pointers for effective media planning, similar words for quick cross-referencing, and many other valuable features.

Category: Advertising & Promotion