Building Reputational Capital

	Author(s): Jackson, Kevin T. Publisher: Oxford University Press Format: Hardcover List Price:  $32.50
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Overview:
In the aftermath of scandals such as those at Enron and WorldCom, there is a growing suspicion of the corporate world. For this reason it is more important than ever for firms to maintain a good reputation. In Building Reputational Capital, Kevin T. Jackson offers a practical guide to taking the high road- t he only path that leads to lasting success. Based on extensive research and real-world experience, Building Reputational Capital reveals basic principles of integrity and fairness with which firms can build an enduring reputation.

Category: Business Ethics