All Business is Show Business

	Author(s): McKain, Scott Publisher: Nelson Books Format: Paperback List Price:  $14.99
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Overview:
Every day your organization - and you - are in the spotlight. Your employees are performing and the audience - your customers - will love the show, hate it, or worst of all ignore it. Scott McKain has discovered what the film, television, and music industries have known for years: to be successful, you must create an emotional link with your audience. Tell your story well. It will make you a star. Have a short, powerful, and unique high concept statement. Practice the eight essential acts your customers want you to perform. Your employees are the stars of the show. Treat them that way. Create the Ultimate Customer Experience, and you will acquire amazing loyalty and unlimited referrals.

Category: Marketing