Tuned in: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs

Author(s): Stull, Craig, Myers, Phil, Scott, David Meerman Publisher: John Wiley & Sons Inc Format: Hardcover List Price:  Rs. 859 Category: Business Life ISBN-13: 9780470260364 ISBN-10: 047026036X Language: English Pages: 203 Dimensions: 6.36 x 0.84 x 9.28 Age Range: All Ages

Overview:

"Tuned In" argues that the key to business success lies in understanding and connecting with what consumers and markets want most. Being tuned in to the needs of buyers, whether those needs are expressed outwardly or not, is the ultimate secret to creating and marketing products and services that people want to buy. For anyone who markets a product, service, or ideas in any business, industry, or organization, Tuned In delivers a simple six-step process for discovering real and deep insights into any market: finding unsolved problems, understanding buyer personas, quantifying impact, creating breakthrough experiences, articulating powerful ideas, and establishing sustainable connections. "Tuned In" shows readers how to stop guessing what consumers need and stop wasting time and money building, marketing, and selling solutions that the market doesn't value. This insightful book shows readers how to connect with their market in order to create products and services that truly resonate with people.