How Markets Fail

Subtitle: The Economics of Rational Irrationality Author(s): Cassidy, John Publisher: Farrar Straus & Giroux Format: Hardcover List Price:  Rs. 1,219 Category: Strategic Planning ISBN-13: 9780374173203 ISBN-10: 0374173206 Language: English Pages: 400 Dimensions: Age Range: All Ages

Overview:

Cassidy looks to the rapidly growing field of behavioral economics to present a new understanding of the economy, one that casts aside the old assumption that people and firms make decisions purely on the basis of rational self-interest.