How Markets Fail


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Subtitle: The Economics of Rational Irrationality
Author(s): Cassidy, John
Publisher: Farrar Straus & Giroux
Format: Hardcover
List Price:  Rs. 1,219

Category: Strategic Planning Books

Overview:

Cassidy looks to the rapidly growing field of behavioral economics to present a new understanding of the economy, one that casts aside the old assumption that people and firms make decisions purely on the basis of rational self-interest.



ISBN-13: 9780374173203
ISBN-10: 0374173206
Language: English
Pages: 400
Dimensions:
Age Range: All Ages
Released On: Nov 10, 2009

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